Compliance

What the rules require, and what we do about them

Plotted-land marketing sits inside three regimes at once. RERA governs what you may advertise. The DPDP Act governs what you may do with a buyer’s details. TCCCPR governs how you may contact them.

Each section below states the obligation in plain language first, then what the platform does about it. If your auditor or your legal counsel wants a copy, send them this page.

RERA

Real Estate (Regulation and Development) Act, 2016

The obligation

A promoter may not advertise, market, book, sell or offer for sale any plot in a real estate project without first registering that project with the state authority. In Andhra Pradesh that is APRERA. In Telangana it is TGRERA.

Every advertisement for a registered project must carry the registration number and the website address of the authority. The duty attaches to the advertisement itself, not only to the printed brochure. A WhatsApp broadcast is an advertisement. A microsite is an advertisement. A boosted Instagram post is an advertisement.

Getting this wrong is not a paperwork problem. It is a penalty on the promoter, calculated against project cost.

What the platform does

A venture cannot be published without a registration number. It is a required field with no override and no half-live state.
The number renders on every surface where that venture appears: the microsite, the enquiry form, and the first automated WhatsApp reply.
A venture without a registration number gets no detail page. If you hold land that is not yet registered, the platform will not generate a page for it, and the agent will not answer questions about it.
The agent records interest and books a site visit. It does not offer, book, allot or sell. Booking amounts and allotment stay with your team and your paperwork, on your premises.
Registration numbers are stored as a field per venture, with the authority name beside them, so an audit traces back to a single record rather than to whoever designed the creative.

DPDP Act 2023

Digital Personal Data Protection Act, 2023

The obligation

A buyer’s name and phone number are personal data. You, the developer, are the Data Fiduciary for them. We act as your processor, bound by the same limits through our contract with you.

The Act requires a clear notice at or before the point of collection, free and specific consent for a stated purpose, use limited strictly to that purpose, erasure once the purpose is served or consent is withdrawn, and a way for the person to withdraw consent as easily as they gave it.

It also requires you to answer access, correction and erasure requests, and to publish a route for grievances.

What the platform does

Consent is captured at the point of collection, in the language the buyer is actually using, and stored with a timestamp and the exact wording that was shown to them. Not a policy link. The words themselves.
Withdrawal takes one message. A buyer can reply STOP, or say it in Telugu or Hindi in their own words, and the agent stops. The withdrawal is logged with its own timestamp and applies across every venture you run on the platform.
Personal data is hosted in India.
Purpose limitation is enforced in the product, not only in the policy. A contact collected for one venture is not messaged about a different venture without fresh consent.
No data moves between our clients. There is no shared pool, no matching, no cross-selling and no lookalike export. Each client sits in a separate tenant.
Erasure on request, within a stated period, on your instruction or on the buyer’s. Your export runs in a standard format at any time, including on the way out.
We do not sell, rent or broker personal data, and we do not train models on your buyers’ conversations.

TRAI TCCCPR

Telecom Commercial Communications Customer Preference Regulations

The obligation

Commercial calls and messages to a subscriber who has not consented, or who has registered a preference against them, expose the sender to complaints and to disconnection of telecom resources.

Automated and pre-recorded outbound calling draws the tightest scrutiny of the lot, and the regulator has been increasing it, not relaxing it.

Commercial messaging must run through registered headers and approved templates, from an identifiable sender.

What the platform does

No cold AI outbound dialling. We do not build it, we do not sell it, and we will not enable it for you on request. This is a product decision and not a setting in an admin panel.
A voice call is placed only after a buyer has asked for one in writing in the chat, and only as a callback. The request is logged with the message that made it.
Messaging runs on the WhatsApp Business Platform, on your own verified sender, using templates approved for the purpose they are used for.
Every automated message identifies your company by name in the first line. A buyer always knows who is writing to them and why.
A buyer can stop the conversation at any point, and the stop is honoured everywhere, not only on the venture they happened to be discussing.

One thing this page is not

This page describes how the platform is built and what we commit to. It is not legal advice, and it does not replace your own counsel. Your registrations, your notices and your contracts should be reviewed by a lawyer who knows your projects.

Questions from your auditor?

Send them this page. If they want more detail, we will answer in writing.